Our Philosophy
La Sopa is a passion project, and we want to collaborate with equally passionate companies —
Those driven by a clear mission that propels them forward. That's why we stand behind Tech for Good brands, the game-changers using technology to positively impact our climate and society.
For companies that aim to inspire change, getting people to take action won't happen by bombarding them with ads or cold-calling them. Traditional sales won't cut it.
Change requires something deeper — connection.
At La Sopa, we believe that content can bring people together.
Changing the world starts by changing people's mindsets. But you first have to get to them, and that's where content comes in.
Our philosophy is that producing high-quality content is rooted in reciprocity.
These are the four principles we follow to produce content that connects:
Audience
Deeply understand who your audience is and what they need.
Narrative
Have an impactful story or narrative to share with the world.
Value
Educate, help, and entertain people at the same time.
Feedback
Consider your audience when re-designing your content plan.
Putting your audience above everything else is the key to success.
Producing content for a specific group, being responsive, and adapting your plan quickly based on their feedback makes people feel heard.
This reciprocal approach cultivates loyal brand advocates — people who promote your work for free because they appreciate and support what you do.
That's when content marketing becomes a no-brainer: